Released on: October 23, 2007, 6:39 am

Press Release Author: Maria Podolyak, Marketing Team Leader, Recogmission LLC

Industry: Software

Press Release Summary: Start-up Recogmission LLC announced an upcoming release of
Picollator®, the multimedia search and indexing system, which understands image
content and searches through it.

Press Release Body: Every second photo in the image collections worldwide contains a
human face. People manage faces perception in their brains easily, but it is not the
same for software, except the innovative solution by Recogmission LLC.

Start-up Recogmission LLC announced an upcoming release of Picollator®, the
multimedia search and indexing system, which understands image content and searches
through it.

The problem of performing search inside image content is one of the most challenging
during last years due to the unprecedented growth of digital multimedia assets in
the World. Everybody knows about the difficulty of searching for any particular
image in a photo collection or Internet.

Most image library management systems require users to add 'tags' to each file, and
then use these tags to organize the content. Searches are then made on the basis of
the keywords found in those tags. However, tags or text-based search cannot offer
the natural way of the information retrieval due to the complexity of the typing
proper text and assigning keywords.

Unlike existing solutions, the system developed by Recogmission enables to
understand image content. The system works in much the same way as a human brain.
The essence of solution is the analogy between image analysis and complex data
dynamic performance in the human brain. Picollator® automatically performs objects
detection and recognition in images and compose the index to allow users finding the
corresponding imaging source as fast as text-based search systems do.

This innovative software is based on original pattern recognition and object
detection technologies, developed and patented by Recogmission.

A human face is a key object for Picollator®, because it is the most popular content
for digital imaging worldwide. At the same time, faces are probably the most
attractive and difficult objects to recognize. Picollator® automatically recognizes
all the faces in any set of photos and then links all those faces to events and
source files when and where they appear with each other. The result is the index
representing the complete set of links between faces and files, created and managed
with the minimal user input.

The classification is made on the basis of the content inherent in each image file,
so the software minimizes the requirement for human pre-processing. Users get to
perform fewer manual operations with image catalogues and they enjoy natural way of
search without necessity to keep dates, events and persons in mind.

The most powerful solution provided by Recogmission is the corporate edition which
enables local and network file collections processing and fast search by image
samples in the distributed environment according to the GRID concept. The home user
obtains friendly service for managing photo archives locally. First release of the
software will be demonstrated at the Digital Hollywood Fall in Los Angeles, CA, USA
in October 29th - November 1st.

About Company

Recogmission LLC. is focused on the development of the image-based indexing and
search system for personal and enterprise multimedia collections. Recogmission has
been established in 2006 with the development center located in Samara, Russia. For
more information, visit http://www.recogmission.com.

Web Site: http://www.recogmission.com

Contact Details: Recogmission LLC
443013, Michurina 21b,
Samara, Russian Federation
tel: +7 (846) 276 42 16, 276 42 15, 276 42 14
fax: +7 (846) 276 42 17
e-mail: sam@recogmission.com
Contact: Irina Yakhneeva